The intowngroup strategy of doing it well translates into managing the build as one of the most critical elements of every project. The best work by the best designers can be undone if not properly constructed. The most savvy business plan and marketing campaign will fail if the building does not meet the promise. Minder focuses on engaging contractors who share his attention to detail and commitment to quality. The logical extension is employing trades, sourcing materials and diligently managing the construction which will result in a quality product that does not just satisfy requirements but fulfills the expectations of the ultimate customer – today’s urban resident. It follows that well-designed, well-constructed properties will achieve higher occupancy rates, command higher rents and generate greater rates of return for the investor.